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Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

July 30, 2018

Via: Adweek

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior.

In the CCI: Institute for Color Research’s study, 92.6 percent of people surveyed said that color was the most important factor when purchasing products. In fact, people’s subconscious judgment about products is influenced in 62 percent–90 percent of cases by color alone.

Here are three ways you can leverage color to strengthen your brand strategy and increase sales.

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