It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from today.
Can we trust automation in a crisis? When everything is different depending on the hour, can we trust machine learning? Will our automation move fast enough and provide the insights we need?
