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Building an Audience-Focused Content Strategy

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy.

These days, it’s not enough to produce loads of content based on keyword research alone. That might have worked years ago, when Google judged a webpage’s relevance and quality by keyword density.

Since then, Google has revamped its algorithm and leaned on artificial intelligence to reward content that’s unique, useful and engaging. Focusing on people’s needs — not just their search queries — is the new goal of content marketing. And yes, there’s a big difference.

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