There are numerous examples of high profile brands experimenting with artificial intelligence (AI) in creative ways. For example, Lexus recently worked with IBM Watson to release the first AI scripted advertisement.
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology. Here are some strong cases for investing in AI for advertising today:
Achieving True Scale and Engagement
Marketers are investing in AI to deliver advertising that is relevant, contextual and hyper-personalized to individual consumer preferences.
