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Room & Board lifts conversion rate 80% with AI personalization

June 16, 2020

As consumers stayed home this spring during the early days of pandemic lockdowns, many people decided to redecorate their homes or bought furniture for home offices and home schools. While retail was hit especially hard during the global health crisis, certain categories including home goods and decor saw a spike in online sales during this period. The sector was still up 46% from May 26 to June 1 as compared to Feb. 24 to March 1, according to Digital Commerce 360.

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