It’s an incredible statistic that 98% of visitors to your website leave without buying or moving forward in their customer journey. This is in sharp contrast with the experience in physical stores, where shoppers are much more likely to make a purchase and engage with brands.
This is in part due to shops providing a more personalised approach, with skilled staff who can see customers face-to-face and are able to better understand their desires and needs.
In the online world, customers can be more anonymous.
