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Marketing automation: when will you switch on?

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t.

Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their low-level and repetitive tasks, which frees up their time for more complex, creative and strategic thinking.

Yet this still leaves a large proportion of the workforce stuck in the old way of doing things– hands on rather than switched on. In fact, the same proportion (43%) of workers claim that their jobs have not yet been automated in any way.

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