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Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze.

Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad manager. With this capability, advertisers worldwide can now create an AR effect within the free-to-use engine, integrate it into an ad campaign, and target their creation with the ease that comes with any other Facebook ad format.

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