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As consumers head back outdoors, brands embrace AR and immersive experiences

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout the pandemic, outdoor dining and “streateries” have continued to draw crowds, while parks and beaches hosted throngs longing to be back outside, together again.

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