App installs grew 31% year-on-year during the first quarter 2021 and sessions increased another 30% in 2020.
That’s according to the latest report from app marketing analytics firm Adjust.
Broken down by app category, fintech apps saw some of the highest year-on-year growth, up 51% in 2020.
Installs were also up 12% in 2021, with trading apps like Robinhood, Acorns and Gatsby are proving popular.
The pandemic led to a shift in our banking behaviours with sessions of finch apps increasing 85% in 2020 and 35% in 2021.
