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Aligning sales and marketing in the manufacturing sector

With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment — around that technology and data — had never been more pressing.

Based in the mid-west, but with clients around the country, Marge Murphy, founder of Acadia Lead Management Services, is leading industrial and manufacturing clients through the simple first steps of alignment and martech and salestech implementation. We caught up with her after HubSpot Inbound, where she led a meet-up group on sales-marketing alignment.

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