image credit: Freepik

Agile estimation techniques help marketers manage workload

After working with many teams in both software and marketing there’s a fundamental difference I’ve observed – most marketers don’t estimate their work. I’ve also noticed that marketers are more deadline-driven and over-stretched compared to their software counterparts.

While estimating work can feel like an upfront drag, I’ve seen it drastically improve project completion predictability and workload that a team can take on. This is one area where marketers can learn a lot from software teams.

Read More on Marketing Land