Some of the biggest players in tech—such as Google, Facebook and Samsung—are investing heavily in virtual reality. As an increasing amount of people have access to VR headsets and technology, brands are finding space in the virtual realm.
It’s a bit early to say exactly how brands can market via VR, but the possibilities are exciting. Imagine the Golden State Warriors selling a courtside VR experience, putting an Oculus Rift owner on the same hardwood as Stephen Curry. Coca-Cola could create a fun experience with a celebrity endorser.
