The impact of the pandemic has led to new opportunities within mCommerce and social media for mobile advertisers and that’s having a positive effect on mobile marketing budgets.
According to new data from WARC, mobile marketing budgets are going to be worth around $230 billion in 2021.
In 2020, around 39% of marketing professionals expected to boost their budgets within mobile advertising. Compare that to survey results from this year which show that now 66% are doing the same.
