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5 Tips for Selecting Marketing Technology, Based on Research

For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to succeed.

Effective marketing technologies should extend the capabilities of the team and the strategy behind them. B2B marketers are faced with the lofty challenge of determining which tools will align best with their needs while integrating seamlessly into an existing martech stack to ensure optimal performance.

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