If you are like many marketers, direct mail has been a part of your marketing strategy for a long time. This can lead to boring mail pieces with a declining response rate. So, how can you find new, great direct mail ideas to get your response rates back on track?
5 Steps to Spark Direct Mail Ideas
Doubt – You need to be able to start fresh. This means that everything you think you know about your mail pieces needs to go out the window.
