Firstly, why augmented reality for retail?
Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a:
- 95% Increase in visual attention
- 70% Uplift in memory encoding
- 45% Higher attention rate than TV or online
Various studies have also demonstrated that immersive technologies are no longer unfamiliar to consumers, they are in fact desirable.
- 55% of consumers want to be able to point their phone at any object and receive information about it, rising to 74% amongst those who have already experienced AR (Neuro Insights)