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5 key ways marketers can leverage augmented reality for retail

October 25, 2021

Firstly, why augmented reality for retail?

Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a:

  • 95% Increase in visual attention
  • 70% Uplift in memory encoding
  • 45% Higher attention rate than TV or online

Various studies have also demonstrated that immersive technologies are no longer unfamiliar to consumers, they are in fact desirable.

  • 55% of consumers want to be able to point their phone at any object and receive information about it, rising to 74% amongst those who have already experienced AR (Neuro Insights)

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