What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get tossed into the trash.
How many of your pieces are going into the trash? Probably more than you think, especially if you are sending to prospects who do not have a history with you. How can you turn your direct mail into a positive experience for prospects and customers?