Every company will have dissatisfied customers.
I don’t care how good you are – someone is eventually going to be dissatisfied with your product or service.
I’ve spent most of my career involved in crisis communication in some form or another.
My first big crisis assignment was also my biggest – managing the digital communications strategy for American Airlines during the events of 9/11.
I’ve handled four airplane crashes, three cruise ship sinkings, and countless CEO infidelities.
