To say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have long-lasting effects that we won’t be able to articulate for some time to come.
Finding ways to recapture lost income and revenue will likely depend on how well the job market recovers. Similarly, the impact on buying power and consumer behavior will continue to be unknown, but all consumer-focused marketers will need to keep these macroeconomic effects in mind.
