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4 Clues About Why Clicks Are No Longer King in SEO

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is king and clicks have been demoted to commoner status. That is to say, although clicks might have once played an indispensable role in SEO rankings, the focus has largely pivoted to purposeful and quality material.

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