As the hype-machine behind podcasts rocket valuations into the stratosphere, CPMs are likely to follow, slowly closing the window for performance marketers to easily jump into low-cost podcast advertising tests that immediately show tremendous returns. It’s a quarter till three at the Podcast Saloon, so here’s some advice to get in on the action before last call.
Here are three quick shots to prime marketers for what they’ll read:
- Choose engagement over audience numbers
- Plan for three episodes, with a one-week-on, two-weeks-off cadence
- Provide a budget to properly test
