This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth.
Each day, I’ll share what I learn on the ground from foundational courses, dozens of case studies, and keynote presentations introduced by 2013 EDM jams.
