Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly.
To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:
“What’s one question small businesses should ask themselves when narrowing down their target audience? How does this help them in their business efforts moving forward?”