Good morning, Marketers, and here’s another perspective on “What is martech?”
Steve Petersen’s latest contribution (see below) argues that if marketers (or marketing ops professionals) use a solution, then it counts as martech. That’s not what I believe, but I’ll come back to that. One important contribution Steve makes is that he qualifies that affirmation by suggesting that these solutions count as martech if they are part of the orchestration which should overlay operations and technology. If they are in tune with the more conventional parts of the martech stack, one might say.