If you didn’t catch our newsletter yesterday, the TL;DR of it is that YouTube may now show ads on your videos even if you’re not part of the YouTube Partner Program (YPP).
As someone who writes about digital marketing, I wasn’t surprised, but as a user, it certainly leaves a bad taste in my mouth. Gone are the days of brands delivering ad-free video experiences hosted on YouTube, but they shouldn’t have counted on that anyway because of the control they give up in exchange for discoverability on the world’s biggest video website. Creators and users have little choice but to accept the change, and if your brand’s videos are getting strong views, you’re incentivized to join YPP to get your cut of the ad revenue.
