Marketers routinely discuss content production in terms of tools, tech, and processes. Use that app or this device, and we’ll produce better content.
We want to know which tools other marketers or content creators are using as if they might reveal the secrets to their success.
I’m not criticizing – I’m just as guilty.
It’s incredibly tempting to imagine a new tool could be the path to stress-free and frictionless creative brilliance. You know, like in all those movies where the great author sits at the typewriter and bashes out a classic novel, only pausing to load each new sheet of paper.