Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads yesterday. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels. It’s a brand awareness powerhouse, despite media fragmentation.
Yesterday was no different. Already the No. 1 search in Google Trends on Saturday night — despite searchers only looking up the game’s starting time — the event was top-of-mind for the plurality of Americans on Sunday.
That’s despite many of them having already viewed the Super Bowl ads on social media. Still, YouTube, Facebook and Instagram haven’t managed to unseat the event’s seat at the marketing table, reports CNN Business on Feb. 1.
