Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms.
87% of marketers reported using social media management tools to manage their social media presence.
Social Media Examiner
Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of managing a business’s social media presence, including scheduling posts, responding to comments, and tracking metrics. Social media marketing refers to the use of social media platforms to promote a business or product, including creating ads and sponsored content. Many of the platforms in this space overlap with these functionalities.
