I’ll just come right out and say it…
SEO should be a product because it is an acquisition channel for organic traffic and revenue.
SEO as a product largely means the business:
- Understands it operates in a digital-first world.
- Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly.
This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital properties are discoverable.
