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Why Marketing Leadership Must Drive Change

We’re working on the analysis of our most recent survey, “The Marketing Leadership Survey,” and the big takeaways are starting to coalesce for me. The biggest one so far is this: The CMO or other top marketing management must drive change in the company. This is now an important part of marketing strategy, and if you don’t take on that responsibility, your marketing department will suffer.

Why Change Is the Marketer’s Job

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