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Why Does Google Not Recognize My Competitor’s Links As Manipulated?

January 25, 2022

This week’s Ask An SEO question comes from Arvin from Vancouver, Canada, who wrote:

“One of our competitors has gotten tons of backlinks from unrelated posts including forums like that of apache.org (and many other .edu sites, too). Even after updates like Penguin, why are they considered relevant backlinks by Google?”

Let me begin by saying, Arvin, that we are a sports-loving family.

I currently have four kids on seven teams.

I love the lessons that sports teach my kids.

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