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Why Direct Mail Control Packages Fatigue

September 13, 2017

Almost every direct mail control package will fatigue at some point. The question is simply this: why? Today, I offer my insight and perspective about why winning packages slowly fatigue, and how you can get ahead of the inevitable downward curve.

To understand why a direct mail control — that package you’ve invested time and money that’s now tested and wins above all others — fatigues, it’s first helpful to understand why it worked in the first place.

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