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What’s the point of social media for luxury brands?

March 8, 2016

Via: Econsultancy blog

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Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.

At the same time, brands who performed well in the WOM arena were making less impact in social media.

Read More on Econsultancy blog