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What stakeholders should expect from SEO

November 9, 2022

Via: Search Engine Land

Category:

SEO is a long-term play and requires patience.

I’ve told this to clients and stakeholders hundreds of times during my career.

After a couple of decades in the industry, I still believe that SEO demands time to see results.

SEO is a long-term commitment that should be considered an investment versus an expense.

It is not advertising and does not have the same type of quick return on investment measurement.

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