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What does the marketing funnel look like post-pandemic?

The notion of a marketing funnel is tried and true: moving from brand awareness to lead generation and lead nurturing to sales. However, the COVID-19 pandemic will subsequently influence the way marketers and advertisers strategize and execute going forward.

With shifts in consumer behavior, purchasing and content consumption habits, there is no way to effectively navigate through the marketing funnel right now. Brands and advertisers are forced to pivot their strategies and focus on addressing existing communities, and offer help and convenience to their consumers.

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