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What Are The Creative Requirements For Responsive Display Ads?

Display ads are no longer the remarketing afterthought they used to be.

A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights.

No one wants to stunt a campaign in the set-up.

That’s why this month’s Ask the PPC question is a great one for all looking to leverage Display.

Prabesh from Kathmandu asks:

“Why isn’t responsive display campaign not working for different kind of creatives? What are sizes of the creative to be used in responsive display?”

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