Display ads are no longer the remarketing afterthought they used to be.
A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights.
No one wants to stunt a campaign in the set-up.
That’s why this month’s Ask the PPC question is a great one for all looking to leverage Display.
Prabesh from Kathmandu asks:
“Why isn’t responsive display campaign not working for different kind of creatives? What are sizes of the creative to be used in responsive display?”