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Will Google’s Ad Disclosure schema catch on?

August 3, 2020

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday.

Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight tool that relies on what it calls Ad Disclosure schema to show users information about the ads served on web pages.

The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. (You can also enable it in Microsoft’s Edge browser if you allow extensions from other stores.)

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