With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs to be redesigned to benefit from an omnichannel marketing strategy, which is essential today to support consumers throughout their purchasing journeys.
- Which steps do customers take before making their final purchases?
- How much time goes by between their first visit and final purchase?
- Did they only purchase online?
These questions help improve customer journey knowledge and put an effective and coherent marketing strategy in place.
