We often describe digital marketing as equal parts art and science.
Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad).
In this installment of Ask a PPC, we dive into the question:
“What makes a good ad? Sometimes when I try to get creative, I get hit with eligibility or Quality Score issues.”
This post will be mostly focused on text ads (given the question) but we’ll touch on display, social, and video, as well. Let’s take a look at the mechanics of good ads and creative audits.
