Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank.
Yet, the factors of quality score and how much each lever impacts them is often a subject of debate.
We will dive into each quality score factor and explore how they impact your overall campaign and account success.
This article is written from a Google-first perspective. However, many of the strategies and mechanics carry over to Microsoft Ads.
