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What About Bing? A Guide to Understanding Microsoft Ads

September 4, 2019

Diversification is vital when it comes to long-term marketing success. Businesses that rely solely on one marketing channel are extremely vulnerable to competitors, shifts in customer preferences, and shifts in new technology.

If all your eggs are in the Google Ads basket, then now is the time to consider Microsoft Ads.

What Is Microsoft Advertising?

Microsoft Advertising, formerly Bing Ads, is the Bing search engine platform for PPC ad placement. Target audiences can see your ads in three different search engines — AOL, Bing, and Yahoo.

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