To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up.
However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no gain.
This is the law of diminishing returns at play. When running PPC campaigns, you are contending with this concept and many other factors outside your control.
In this article, we’ll explore the law of diminishing returns and various factors making paid search even more demanding today. This will help you set better expectations when assessing your PPC performance.
