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It’s Time to Take Ownership of the Rising Review Culture

September 27, 2019

Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on online ratings and reviews.

This shouldn’t be a surprise. Most people relate strongly to the growing review culture. These days, not many of us would book a stay in a hotel or make a reservation at a restaurant we’ve never been to before without first checking the online ratings and scrolling through customer feedback.

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