Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on online ratings and reviews.
This shouldn’t be a surprise. Most people relate strongly to the growing review culture. These days, not many of us would book a stay in a hotel or make a reservation at a restaurant we’ve never been to before without first checking the online ratings and scrolling through customer feedback.
