Are you still thinking that your SEO success can be measured in keyword rankings? If you are, you are a bit behind the power curve and your SEO thinking is passé.
Today, SEO is all about audience and relevancy, not just keywords and rankings. Yes!
I do not deny that until we can telepathically transmit our queries to an all-encompassing search engine, we will be using language. Language is created from words, but words have multiple meanings. Words are freighted with emotional baggage. The same word can connote or evoke a different response from different individuals.
