SEO is unlike any discipline in your company. It influences your content, designs, and UX. At companies that are extremely focused on search optimization, it also influences public relations and social media activities. However, according to Jessica Bowman, owner of SEO In-House, other teams within the company often don’t know how or when to work with the SEO team. This results in that team spending a big portion of their time chasing projects, and search optimization opportunities are lost.
