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How to Launch a National/International Google Ads Campaign the Right Way?

March 8, 2021

Via: Search Engine Journal

Category:

Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market.

With that said, new campaigns are expensive.

They can be temperamental as they overcome learning periods.

Sometimes account managers will invest heavily, in the beginning, to bypass the learning period, meaning ROAS will be lower.

I fully empathize and sympathize with Alessandra from Milano, when she asks:

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