Google Ads announced a three-strike system for ad disapprovals, which means understanding your disapproval causes and fixes just jumped the priority list.
Ad disapprovals aren’t always due to outright policy violations.
Sometimes a wording choice or a keyword can cause an otherwise valid ad to get disapproved.
In this edition of Ask the PPC, we’re going to tackle:
- What causes ad disapprovals?
- How do you appeal ad disapprovals?
- When is it time to chat with a Google representative?
