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How to Boost PPC ROI with Call Tracking & Conversation Intelligence

November 24, 2020

Are you tracking inbound calls to your business? If not, you might be missing out on a treasure trove of marketing data.

On November 18, I moderated a Search Engine Journal webinar presented by Jason Tatum, Lead Product Manager at CallRail.

He discussed how to boost your ROI from paid search using a combination of call tracking and conversation intelligence.

Here’s a recap of the presentation.

There is no single best way to market a business.

Regardless of the tactics you pursue, you need to make sure that you’re measuring what matters the most to the growth of your business.

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