Are you tracking inbound calls to your business? If not, you might be missing out on a treasure trove of marketing data.
On November 18, I moderated a Search Engine Journal webinar presented by Jason Tatum, Lead Product Manager at CallRail.
He discussed how to boost your ROI from paid search using a combination of call tracking and conversation intelligence.
Here’s a recap of the presentation.
There is no single best way to market a business.
Regardless of the tactics you pursue, you need to make sure that you’re measuring what matters the most to the growth of your business.