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How Marketing Is Intersecting With Video Games and What to Do About It

Marketers love to talk about gamified experiences/products/strategies.

So when the Electronic Entertainment Expo (E3) took over Los Angeles, my marketing brain wanted to see where the gaming industry was heading.

For those not familiar, E3 is a global showcase for the video game industry that touches roughly 2.6 billion lives and is valued at roughly $135 billion.

As it turns out, a look at the latest consoles, platforms, and games released at this year’s E3 reveals how much marketers are starting to change the video game industry and will continue to do so for years to come.

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